Panorama
Artificial intelligence (AI) is transforming the marketing landscape at an unprecedented pace. AI is providing marketers with powerful tools to drive growth and competitive advantage by offering personalized experiences at scale, predicting consumer behavior, and optimizing campaigns.
Leading brands like Netflix, Amazon, Spotify, and Zara are already leveraging the power of AI to improve customer engagement, conduct predictive analytics, segment customers more effectively, utilize chatbots and virtual assistants, and optimize campaigns in real time.
State of AI in Marketing in 2025
The data backs up the significant impact of AI on marketing. According to Gartner, by 2025, organizations using AI for marketing will shift 75% of their marketing workforce’s production operations to more strategic activities. Additionally, the marketing AI market is expected to grow from $6.5 billion in 2019 to $29.79 billion by 2025.
Adapting AI to My Brand’s Reality
While AI adoption presents challenges, such as overcoming cultural and ideological barriers, marketers can successfully implement AI by following the right advice, such as setting clear goals, choosing the right tools, upskilling the team, adopting a test-and-learn approach, partnering with experts, and keeping the customer at the center.
At Tech Eco, we help SMEs harness the transformative power of AI and technology in creativity and marketing. With our expertise and customized AI solutions, we can guide you through this journey and help you position your brand at the forefront of the AI-driven marketing revolution.